The current FS is contributing to 30% of the European share of global greenhouse gas (GHG) emissions, with 24% alone coming from animal-based-food and 6% from food loss and waste. The need for arable soil to grow crops for feeding livestock results in a high pressure on land use, biodiversity, and water resources. Furthermore, unhealthy diets associated with a high intake of red meat, sugar, and saturated fat, are linked with several non-communicable diseases that are contributing to more than