The problem
How can a local gym recruit more members?
The solution
Creating a campaign to recruit more members
The prototype
A campaign
The societal actors
Local gym
Hosted by SALL , contributed by Rooske Franse on 19 October 2022
Teacher:
Rooske Franse
Social studies (history, geography, economics, citizenship, etc)
Background
Creating a campaign to recruit more members
Create an Ultimate Fit recruiting campaign to recruit more members. A campaign where new members get a discount on any food they buy at the gym, including an app that shows these discounts.
The client has drawn up the following requirements for this assignment:
o How can Ultimate Fit recruit more members?
o Choose one of the options and give it shape (e.g. elaboration of a message, adjustments to the website, organizing an open day, flyering, etc.)
o Find out why people don't choose Ultimate Fit
o Does Ultimate Fit's image match what they radiate?